MACC
For more than 60 years now, MACC has been operating in France, Spain, Italy, England and Benelux (200 people). MACC yellow and green products can be seen on many european building sites. The MACC mobile showroom is also unique to our concept. We are known to craftsmen as a company with strong values, selling innovative, reliable and ergonomical products due to the fact that they are designed together with building professionals, our future users..
Innovation by and for users
Our customers’ needs and their ideas are at the heart of our design process. These needs are thoroughly examined by conducting studies directly on worksites. Inventors are also an important source of ideas.
These ideas all have a common goal : make various work tasks and working conditions easier. The product is then manufactured following strict guidelines to meet all the highest quality requirements and specifications. Most of our products are patented. Regular controlling is implemented on all local french manufacturing, to ensure outstanding quality.
A unique sales distribution model
MACC has a direct sales concept. Our 110 exclusive sales representatives all over Europe visit building professionals on their worksites on a daily basis with their mobile showroom, fully equipped with a demonstration product range.
MACC, always evolving
1946
MACC (Manufacture d’Armes and de Cycles de Châtellerault) founded by Georges LAVRARD, first starts by selling shotguns and sewing machines made in Châtellerault.
1960
MACC decides to « design, develop and sell tools to improve craftsmen’s working conditions and make their tasks easier “.
1963
Innovation Oscar in Brussels
1970
Innovation Apollo
1973
International Invention Oscar
1977
MACC Spain is founded
1984
MACC go public in Nantes (and become the first Poitou-Charentes firm to be quoted on the stock exchange)
1987
After having successfully launched MACC Spain, MACC establish MACC ITALY, the first subsidiary
1990
In the 90’s, the second family generation Jean-François LAVRARD and Jean-Christophe SUSSET, pursue the company’s development
1992
Innovating company trophy
1994
Innovating trophy
1997
MACC UK Ltd is founded in England
MACC SPAIN is bought back by MACC FRANCE
1998
MACC Benelux in Belgium is established
Computerization of the sales force.
1999
MACC celebrate the achievement of a 200 000 000 francs turnover.
2000
The Company celebrates its 40th anniversary.
2001
Company performance DCF(Business leaders)
2006
To ensure the long-term existence of the company, family shareholders buy back the stock shares.
The head office undergoes extension works as part of the development project.
2007
MACC Germany is established
2010
MACC celebrate their 50th anniversary.
2012
Inauguration of our new showroom, warehouse and test facility on June 1st 2012
2014
MACC launch their Franchise in England
2017
and MACC Spain their 40th anniversary
MACC Italy celebrate their 30th anniversary
2018
Launch of the AGRIMACC project : Products for agricultural purposes (agriculture, viticulture, arboriculture, livestock …), mechanical products and for the maintenance of buildings
20 years of MACC Benelux.
2020
MACC celebrates its 60th anniversary
2022
Third generation of the Lavrard family replaces the second at the head of the company and opens a new page of history.
MACC celebrates a record : a 53 million Euro turnover
Our concept
The idea
Main goals : save time, improve or make a job easier
Engineering
We take all our customers’ expectations into account
Design
MACC has a continuous product quality improvement approach
Testing
You can use our products in complete safety
Manufacturing
All our products are manufactured in France
Key figures
3 476 296 €
Limited Company Capital consisting of a managing Board of Directors and a Supervisory Board
56 M€
Annual revenue in 2023 including 15,8 % outside of France
60
Product families and more than 2 innovations per year.
200
Employees in Europe